Though beauty companies have long touted ways to slow or reverse skin aging, Dior is taking it a step further by creating the first International Reverse Aging Scientific Advisory Board in March. This board will bring together 18 experts and 600 researchers from LVMH’s research organization for meetings to collaborate on finding effective anti-ageing treatments.
The board will examine 12 hallmarks of aging, such as genomic instability, telomere attrition, epigenetic changes, impaired macroautophagy, deregulated nutrient sensing and chronic inflammation. Furthermore, social sciences and aging psychology should not be separated from skin science and floral science research.
1. The science of aging
Dior has joined the growing ranks of luxury beauty brands offering advanced anti-wrinkle solutions to keep skin looking young and fresh. Dior’s 2023 Capture Totale Retishot serum helps stimulate renewal by targeting core signs of aging – something it does by targeting skin renewal directly. “As a brand, we are always pushing to better understand how skin rejuvenation can add beauty over time,” according to Bruno Bavouzet VP of Research & Development for Dior.
In March, Bavouzet House inaugurated the inaugural International Reverse Aging Scientific Advisory Board to better understand the 12 hallmarks of aging (dysbiosis, genomic instability, telomere attrition, epigenetic changes, proteostasis loss, deregulated nutrient sensing, macroautophagy imbalances, impaired mitochondrial function stem cell exhaustion chronic inflammation and altered intercellular communication), and develop cosmetic innovations to reverse them. “To do this successfully we must go beyond understanding these phenomena by incorporating them into skincare products which will reenergise cells while correcting dysfunctions,” states Bavouzet.
The board boasts world-renowned experts who specialize in each cellular determinant of aging. It includes three dermatologists who focus on skin aging; a Harvard psychologist who researches how people perceive aging and its quality of life; two botanical specialists – one from Herbarium at University of Paris and another from Beijing University to further examine how flowers restore tissue and cell health; as well as 12 fundamental science experts focused mainly on effects such as oxidative stress and chronic inflammation.
After using Rose Rejuvenating Serum for only one month, my fine lines and wrinkles have nearly vanished – as though never existed at all! Rose’s powerful anti-ageing properties seem able to stop senescence and restore skin back to a younger version – almost like I never aged! –Caroline, 37 from New York City.
2. The science of floral science
Parfums Christian Dior will convene the world’s leading experts on aging for the first time to collaborate on a scientific revolution. On Monday and Tuesday this week, this LVMH Moet Hennessy Louis Vuitton brand unveiled the 1st World Board of Reverse Aging under their leadership – comprising specialists in basic sciences such as those who identify hallmarks; psychology/sociology studies to analyze aging impacts at an individual and societal level; floral science for understanding flowers’ ability to restore cell and tissue health regenerative properties further study by scientists.
The board’s work aims to expand beauty science, with an eye toward developing products and technologies to address each hallmark of aging and reverse them. Furthermore, the Board will investigate ways of integrating new research fields into existing skincare and cosmetics worlds.
As part of their pursuit for excellence, the House has developed innovative cosmetic technologies through combining various areas of expertise. As evidenced by Le Nectar Premier – their latest product containing 97% natural ingredients – these breakthroughs allow them to stop the accumulation of senescent cells and their harmful signal, with lightweight treatments such as this lightweight treatment made possible thanks to research done at Helios LVMH Research center near Orleans in northern France.
Roses and other flowering plants contain powerful healing agents that act as natural scavengers for our bodies, clearing away waste products that interfere with cellular functions and maintaining optimal cellular functioning. The discovery has led to an exciting new generation of products with innovative active ingredients derived from the nymphea plant, known for its purifying qualities which inspired Cleansing Nymphea(r) as the new active ingredient.
Dior laboratories’ team of researchers specialize in researching botanicals with high levels of regenerative potential, having evolved for over 450 million years and developed unique regenerative capabilities. Botanicals offer molecules with specific actions on skin; Dior scientists discovered that extract of the Nymphea plant’s extract can effectively target multiple biomarkers of aging such as inflammaging and senescence – this approach being more successful than targeting one biomarker at once like traditional antiaging molecules do.
3. The science of social sciences
Dior’s announcement of its anti-aging venture may seem like just another marketing gimmick, but its investment in geroscience demonstrates an increasing recognition that longevity research could one day help us live longer and healthier lives.
Next week, Dior will host its inaugural international scientific advisory board to address anti-aging. 18 experts representing various fields will come together for discussions to find ways their work may delay or reverse aging processes. Its team of 600 scientists will also join these discussions.
Immunologist David Furman will share his expertise regarding chronic inflammation’s effect on biological age. Through Edifice’s technology, people can easily measure their inflammatory health with just one blood sample and his Inflammatory Age metric is calculated based on genetic data, inflammatory markers and results from Stanford 1000 Immunomes Project.
On this panel discussion, he will share his expertise in using these markers as predictive tools for overall health. Additionally, he will talk about using skin as an indicator for total body health as a whole and what this can mean in terms of how to prolong lifespan.
4. The science of psychology
As the anti-anti-aging movement gains steam, Dior is taking an innovative approach. While they won’t turn back time for people, Dior has invested in research that may eventually produce products to keep people looking younger for longer – part of Dior’s mission to “leave beauty as an imprint,” as said by Claudia Marcocci, executive brand director for Parfums Christian Dior.
To combat aging, the LVMH Moet Hennessy Louis Vuitton brand has established the first international scientific advisory board dedicated to countering it. Comprised of 18 experts from all around the globe specializing in different aspects of reverse aging research – researchers in cellular aging and epigenetics; sociologists/psychologists looking at ageing from social perspectives; floral science/phytochemistry specialists among others – this board will make its recommendations public.
Immunologist David Furman is one of the cornerstones of this board. He has pioneered a way of measuring biological age using one’s own immune system and created Edifice as a way for individuals to take blood samples and use that data to predict the health of their bodies.
Furman’s work has provided him with insight into how aging manifests in the body, but also made it easier for individuals to track their own health and wellbeing. Dior chose him for its Reverse Aging initiative that invests in research that might lead to products designed to keep individuals young for longer.
This week, Le Nectar Premier from La Prairie Skincare made headlines as it became the first serum designed to effectively reverse signs of senescence by acting directly on senescent cells to limit their accumulation and detrimental signal. This lightweight treatment utilizes Florentine Iris extract for increased activity of Glyoxalase which protects skin against visible signs of aging.
Dior’s product will become available beginning in 2023 and has been widely celebrated as an important milestone in regenerative medicine. It will be sold alongside their Capture Youth line aimed at older consumers – a group they feel underserved in the market. A survey with over 5,000 respondents demonstrated this point: 8 out of 10 accepted their age completely while 95% reported feeling younger than their actual years.
